ABOUT ME
MY STORY
For years I had been pretty deep in the music photography/NYC indie rock scene and when I began establishing my career in the corporate world I switched to food because it was my other passion (and didn’t require late/loud nights) and I wanted to continue taking photos.
In 2015 I had a few friends of mine (some of who didn’t know each other) suggest to me that I start a food Instagram/blog. The blog was shortlived but the Instagram grew (at a time when the social media food world was not as saturated and felt more…pure). My goal was to highlight small local businesses that I loved. Events, monetization, vanity metrics, invites didn’t exist - just my love of sharing and capturing food.
My social media journey largely began with my iPhone 6 (since my old Canon Rebel didn’t translate well on over to my phone)…as my account grew so did my gear. A few restaurants asked me to shoot their menus, new items, manage their social media profiles and help create fun & engaging content. I did this as a side hustle while I rose in the world of tech recruiting/corporate talent acquisition. Then after a certain pandemic and feelings of burnout I made my side hustle a full-time one and haven’t looked back since. Full speed ahead!
I specialize in food photography, portraits, CPG/products and user generated content (USG) in the form of photos and video. I shoot, write, edit, create ideas, stay on top of online trends, think outside-of-the-box to create my own trends and will work hard to showcase your business. Below are a few of the services that I provide:
Content Creation (this can be on-site, in-studio, remote or hybrid) - I’ve worked with several national and international brands to help them create mouthwatering content for social/advertising use. I’ve also worked with several local restaurants, food trucks, food festivals/event organizers and influencers/bloggers who need beautiful images, Instagram reels, TikTok and YouTube videos/shorts to convey their brands, support their recipe development and help them create images & short form videos optimized to help them reach their goals.
Social Media Management - I will work with you to create a digital marketing strategy to help you grow your audience on Instagram, TikTok, YouTube, Facebook, etc. with the goal of increasing your business’ ROI and get traffic to ultimately generate revenue. This includes content creation, posting, copywriting, graphic design, influencer visit management (if this is of interest to you), social listening via DMs, private messages, comments, etc, curating your social feeds so they look cohesive and reputation management across Yelp, Google Reviews, Facebook, Trip Advisor, Air B&B experiences, etc. Generally I work with my clients on a month-to-month basis to create a package that makes sense for both parties.
Social Media Photography - Can be used for Etsy, Amazon, Instagram, your own e-commerce website, advertisement campaign, whatever platform is your focus. I’ve worked with fashion/lifestyle influencers, mass produced beverage brands, hot sauce brands, etc. Can be done in-studio, on the streets, can be posed, headshots, candids - whatever tells your narrative, aligns with your personal goals and best showcases YOU.
Restaurant / Food / Beverage Photography - Create beautiful images of food, beverages, interior, exterior, your menus, your staff, behind-the-scenes and help tell your unique story from kitchen to lens. I will work with you to create a shot list that makes sense and keeps us on track, shoot, food style, edit and delivery digital images over. Images will be on brand whether your business is colorful, fresh, funky, high-end, minimalist - your vibes, voice, food style and restaurant feel will be paramount in creating your images. This also includes all post-editing, color correction, retouching, etc.
Menu item / Collaboration Consulting - I have experience helping create a new menu item to create buzz - be it for a National Food Day, a special holiday/anniversary and for a limited-time or permanent addition. Can be food, cocktails, desserts - whatever makes the most sense for you. I also have a large network of business owners who understand the value of collaboration and cross-promotion so I can help bring some new ideas to life that can be special collabs to get 2 or more businesses in front of new audiences. Let’s put your business on a bagel, in a sandwich, in an empanada, on a pizza…if we can dream it, we CAN DO IT!
Influencer Events - Want to bring your food/product to the forefront of social media and introduce yourself to some of NYC’s most popular and AUTHENTIC social media influencers and content creators? I have 8+ years of experience hosting successful events with some of the most fun and genuine personalities you can get together in one room. These events serve as a great opportunity to get your products into the hands of folks who can help you reach a lot of new audiences and create a buzz around YOU.
Branding / Graphics - I create fun, engaging and vibrant graphics to help drive your food, product and/or services across in an easy to understand and memorable way.
Sponsored Posts - Showcase your product/brand to a new audience via my social channels (@YeahFoodBeer across Instagram, TikTok, Facebook and YouTube Shorts). Some brands I’ve worked with include: Popeyes Louisiana Kitchen, Peloton, Guinness, McDonald’s, GrubHub/Seamless, Door Dash, Goldbelly, Oreos (via Nabisco), Coca-Cola, Ritz-Carlton, Hilton Hotels & Resorts, Ben &Jerry’s, Godiva, Heineken, Kelloggs, Netflix, Red Lobster, Buca Di Beppo, Barilla Pasta, Hyatt Hotels, Hershey’s, Kirin Beer, Jameson Whiskey, Crunch Fitness, Beefeater Gin, Bluepoint Brewery, PepsiCo/Lay's. Amorino Gelato, Cello Cheese, Daniel Wellington, DIFF Eyewear, Hypergrand, Dewar’s Whisky & more. I have also partnered with tourism boards and local experiences such as swim classes, indoor playcenters, spas, etc.
SERVICES
Ready to tell your story? Browse available services, then book a free consultation. Let’s create together.
Food Photography, Cocktail / Beverage / CPG Product Photography
Social Media Management / Content Creation
Influencer Event / Tasting Planning and Hosting
Photo editing, color correction, retouching